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How Trumsy helps Parents

A startup focused on reducing screen time can be a powerful ally for parents by providing practical tools to help manage their children’s digital habits. Through features like activity prompts, screen time limits, and rewards for completing physical tasks, such a platform encourages kids to step away from screens and engage in healthier, real-world activities. This not only supports better physical and mental well-being for children but also eases the burden on parents, who often struggle to enforce limits and find alternatives. By turning screen reduction into a structured and positive experience, the startup helps families build stronger routines, improve attention spans, and create more meaningful offline connections.

What are Vision to Values?

Vision to Values (V2V) is our single page distillation of the company strategy - a framework that clearly and efficiently codifies our company’s purpose, approach, and ethos. Applied annually, V2V fosters alignment, creates awareness, and drives focus across the organisation.

Trumsy FY 2023-24 Vision to Values

V2V

Description

Mission

Build an AI-driven, gamified, habit building platform for parents, to solve for screen addiction, lack of concentration and unhealthy eating among pre-teens.

Strategy

Build a model to profile and infer the parent’s preferences and the child's current habits via AI/ML based gaming and/or psychometric tool. 

 

Connect parents and children via gamified challenges (AI recommended physical activity) that build long term habits and break bad habits. 

 

Build a community powered trusted marketplace to help parents with their needs e.g parenting advice, child education, child care products.

Culture

We aspire to create a trusted, caring, inclusive, fun, and transformational experience for each other at Trumsy, and through our platform for every parent, child and caregiver.

Values

  • Our users come first 

  • We trust and care about each other 

  • We act like an owner

  • We are open, honest, and constructive

  • We embody diversity, inclusion, and belonging 

  • We dream big, get things done, and know how to have fun

Objectives

WAU | Sessions | Revenue | Margin

FY 23-24 Key Initiatives

  • Achieve PMF with the AI based parent support model

  • Build up the parent community via the ERG channel

  • Build a freemium SAAS model for parental support

  • Drive demand of 100,000 Habit Cards via Schools. Launch atleast 3 more innovative physical products to help parents

Target Audiences and JTBD

Parents

  • Help me break screen addiction, develop concentration and healthy eating habits in my children. Do it in a demonstrable way to measure success in the metrics I am used to monitoring (e.g. screen addiction→ outdoor play time, concentration lapse→ school grades, Nutrition→ BMI)

  • Guide me through the social emotional learning needs of my children

  • Help me with identifying the products or services that best serve my unique parenting needs

  • Help optimise on my spending as a parent (Time and Money), which i can reuse for other purposes

  • Help me build a community of parents with similar needs, around me or at my workplace. A safe space and support I can rely upon

​

Children (7-12 yrs)

  • I am bored and my parents nag me, please help!

  • I want to be the cool kid that my peer set looks up to, but hush! - need to improve my capabilities discreetly

  • I get what my parents feel I need, Can i please get from my parents what I really need from them

  • I need to try new things, even the ones my parents won’t approve of initially. What if my phone/ tab told me to go and do an activity (think integration with inbuilt screen time tracking apps of Apple of Samsung)

  • I want to be respected and have a mature conversation with my parents

  • I want to learn how to earn and then spend or invest my money
     

Marketplace Service Providers (Coaches, Tuition Teachers etc) and Product Sellers (School Supplies, Games etc)

  • Help me discover potential customers

  • Guide me on how to best position my value proposition to my customers

  • Provide me with the tools to engage my customers and grow my business

  • Help me discover potential customers

  • Guide me on how to best position my value proposition to my customers

  • Provide me with the tools to engage my customers and grow my business

Foundational Operating Priorities

Talent | Technology | Trust

Value Proposition

Raise remarkable children with least amount of effort

Vision

To be the google maps (or Siri) for parenting

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